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Posted: Saturday, March 25, 2017 2:04 AM

Job Description:/h3:
Digital Marketing Analyst
Department: Sales
Reports To: Director of Sales
Classification: Non:exempt hourly
Compensation: 55,000 : 65,000 Base DOE, plus 10,000 potential annual bonus
Basic Function
This position requires an understanding of Digital Marketing Analytics and the ability and desire to train others on the basics. The Digital Marketing Analyst will teach our sales and support teams and will also assist our sales staff on client calls when web analytics discussions become highly detailed. This position is client facing and will require providing assistance to clients who may, themselves, need help understanding their own web analytics. The Digital Marketing Analyst will report to the Director of Sales with dotted line to the VP of Marketing.
Responsibilities
The following duties and responsibilities represent the essential functions of the job. A staff member may be required to perform additional duties on a periodic or more frequent basis.
1. Train the CallSource sales team in the basics of Digital Marketing Analytics.
2. Support the CallSource sales team on calls involving CallSources digital Automatic Identification (AI) online tracking product.
3. Travel to prospective clients for technical discussions involving Automatic Identification and Web Analytics.
4. Assist clients whose Google Analytics have been set up improperly, to ensure integration with Automatic Identification.
5. Assist the CallSource marketing team to expand our companys digital footprint.
6. Develop and manage rollout plans for all clients inclusive of training, data management and site visits.
7. Maintain solid client relationships (internal and external) by addressing questions and concerns with speed and professionalism.
8. Communicate proactively with prospects and clients via telephone, email, and in:person.
9. Manipulate and manage large amounts of data using spreadsheets or other data management tools.
10. Work to improve efficiency in our digital marketing strategies to increase ROI.
Skills
:
Subject knowledge of Google Adwords is required, as well as Google Analytics, including:
:
Segmentation
:
Filters
:
Events
:
Goal Conversion
:
Channel Mapping
:
UTM strategies
:
Applied experience analyzing web traffic should include:
:
CPC
:
Organic
:
Direct
:
Social
:
Custom
:
Understanding of browser functionality is required as it relates to:
:
DOM
:
Referral parameters
:
Custom digital campaigns
:
HTTP(S) supported metrics within browser
:
Cookies
:
User agents
:
Key Behaviors
:
Enthusiastic and self:motivated, with ability to train and lead proactively
:
Meticulous attention to detail
:
Innovative and creative with a logical and methodical approach to problem solving
:
Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge
Education/Training
:
BA or BS degree or equivalent work experience
Experience and Requirements
:
Sales, sales assistance and sales training experience a plus
:
Demonstrated experience in a customer facing role
:
2:4 years experience in a related role
:
Business and marketing knowledge
:
Demonstrated analytic skills and in:depth knowledge in digital marketing
:
Credible and articulate, with excellent communication, presentation and interpersonal skills
:
Physical Requirements
:
Standing, sitting, vision, close:up work, extensive computer work, speaking on the phone, and heavy travel up to 50 for tradeshows and client visits
Company Description:/h3:
CallSourceà 131;A 131;à 130;A 131;à 131;A 130;à 130;A 131;à 131;A 131;à 130;A 130;à 131;A 130;à 130;A 130;à 131;A 131;à 130;A 131;à 131;A 130;à 130;A 130;à 131;A 131;à 130;A 130;à 131;A 130;à 130;A(r), an integrated marketing, sales, training and management company, provides call:tracking, recording and analytics solutions that enable

Source: https://www.tiptopjob.com/jobs/64728528_job.asp?source=backpage


• Location: San Fernando Valley, westlake village

• Post ID: 104579533 sanfernandovalley
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