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Posted: Wednesday, November 15, 2017 5:33 PM

Job Description:/h3:
Prostate Cancer Foundation Community and Social Media Manager


Company Overview:

Founded in 1993, PCF is the undisputed philanthropic worldwide leader in funding prostate cancer research and is the leading global authority on the current state and real time evolution of advancements in prostate cancer care for the 4 million patients in the US and the 21 million patients globally. PCF research has saved hundreds of thousands of lives and we are funding research today, which could end prostate cancer. PCF reaches millions of patients and delivers vital medical information pertaining to each individual patients specific situation in real time. We have insight into treatments as they are being developed; we have access to the worlds leading cancer scientists who are advancing research globally. We are in need of a world leading marketing executive to evangelize the foundation and to build the channels we will need in the future to better communicate with our constituents and to raise money for future research.

Responsibilities

Develop and implement a social media:marketing plan with the following components:

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Generate, edit, publishes and share daily content (original text, images, video and HTML) that encourages stakeholders to take action.
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Actively promote PCF brand and reputation development
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Identify and engage target stakeholders : patients, researchers, physicians, thought leaders, donors, etc.
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Realtime engagement with community members
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Set clear, measurable objectives including brand strength, brand awareness, reputation, conversion metrics, audience growth, audience engagement, ROI
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Create, curate and place engaging visual design elements including photography, video, info:graphics
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Create compelling social media content to reach and effectively engage target stakeholders
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Conduct stakeholder research to develop stakeholder engagement strategy
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Monitor, listen and proactively respond to stakeholders via engaging social platforms
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Create social media editorial calendars and syndication schedules
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Become leading PCF advocate in social media spaces with engaging dialogues
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Develop and manage effective social media benchmarks (best practices) for measuring the impact of social media campaigns.
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Represent the foundation to people who are in crisis and help them with their journey.
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Understand the basics of prostate cancer care and how to guide people to seek out the best care from their medical providers.
Requirements
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Possess knowledge and experience with traditional communications and marketing.
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Demonstrates deep social medial knowledge and
impactful/successful social media campaign development and execution experience
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Possesses a PCF mission oriented curiosity and drive
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Skilled at both the analytical and creative aspects of marketing, communications and social media
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Displays in:depth working knowledge of social media platforms (Facebook, Twitter, Instragram, YouTube, Pinterest, blogs, etc.) and their respective communities, strengths and optimal deployment strategies.
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Maintains a working knowledge of SEO, SEM, CRO, PPC, Google Analytics : highly knowledgeable in principles of search and social.
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Highly collaborative with PCF internal and external stakeholders
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BS/MA in Communications, Marketing, New Media, Public Relations

Company Description:/h3:
The Prostate Cancer Foundation (PCF) is the worlds leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than 700 million and provided funding to more than 2,000 research programs at more than 200 cancer centers and universities. The PCF global research enterprise extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its eff

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• Location: San Fernando Valley

• Post ID: 149102002 sanfernandovalley
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