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Posted: Monday, February 20, 2017 8:59 PM

Req ID: 93540
The Marketing Strategy Manager develops and drives execution of marketing and communications plans for all markets within the Hospitality Customer Solutions Unit (CSU) : Restaurant / Retail, House of Worship, Theatre / Performing Arts, Nightlife, Hotels / Casinos and Cruise Lines. This entails proactive coordination with vertical market Solutions Managers and Product Managers within the Hospitality Marketing and Solutions team, developing an annual marketing and communications plan, establishing detailed marketing project requirements, and driving execution through the MarComm Business Unit. In addition, this includes all communication and coordination required between Marketing Strategy Managers across other appropriate CSUs, reporting directly to the Director, Marketing and Solutions. This position requires a highly motivated and organized individual with the ability to maintain several very detailed yet fluid projects simultaneously.
Essential Job Functions:
: Coordinate with Hospitality Solutions Managers and Marketing Managers to determine short:term and long:term marketing and communications requirements
: Coordinate with sales teams to better understand customer needs (e.g., what influences a purchasing decision) within each customer segment
: Represent Hospitality to the Marcomm team / Program Manager to ensure deliverable requests are understood and executed on time and accurately
: Coordinate with Marcomm in developing and driving marketing programs that result in measureable impact on leads, revenue and market share gains
: Articulate value proposition, product offering, market segmentation and positioning strategy of Hospitality products
: Serve as the key interface to represent Local Sales Office marketing needs with Hospitality
: Conduct competitive research and market analysis to better position products and brands
: Assess performance within each segment and provide regional marketing perspective on market dynamics, competitive opportunities, customer requirements and sales force pipeline needs
Requirements:
: BS/BA degree in Marketing or equivalent
: Five+ years of experience in a marketing strategy related role
: Proficiency in Adobe Design Suite is not essential but highly desirable
: Self:motivated, able to work independently and in a team, with the ability to drive production and meet deadlines
: Ability to display a high degree of accuracy and attention to detail
: Excellent analytical and communications skills, oral and written
HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services. With leading brands including AKG(R), Harman Kardon(R), Infinity(R), JBL(R), Lexicon(R), Mark Levinson (R) and Revel(R), HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 29,000 people across the Americas, Europe, and Asia and reported sales of 6.9 billion during the last 12 months ended June 30, 2016. The Company's shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation or gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your exp

Source: http://www.tiptopjob.com/jobs/63410133_job.asp?source=backpage


• Location: northridge, San Fernando Valley

• Post ID: 99003897 sanfernandovalley
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