Posted: Wednesday, May 10, 2017 11:38 PM
Amazon Studios Original Movies is seeking an experienced Senior Digital Media Manager to lead our strategic digital media planning and buying efforts as part of the marketing and distribution team. This role is focused on media planning, buying, optimization and performance analysis across all digital platforms. We are looking for a passionate media executive who has at least 7 yearsA? experience managing digital media strategies for entertainment brands. The role will be responsible for managing digital media agencies and other partners in order to achieve our marketing and media objectives for individual film releases and other relevant marketing initiatives. The role also requires excellent project management skills, an aptitude for data:analysis, a keen eye for compelling and innovative campaign development and a passion for continuous testing. The team culture is fast:paced, creative, data and detail:oriented, and focused on delivering results in a deadline:driven work environment. Amazon Studios Original Movies is the film content arm of Amazon Studios releasing 14 : 16 films per year to theaters, Home Entertainment and Prime Video. The films will be ambitious independent movies by visionary directors that require innovative materials, creative marketing campaigns and excellent communication with internal team members and filmmakers. Responsibilities include: Act as the primary contact for AmazonA?s digital media agencies. Work with senior management and agencies to produce impactful and cost:effective digital media plans. Work closely with traditional media team to develop comprehensive and integrated campaigns. Develop test and learn scenarios to continue to innovate media opportunities across digital platforms. Manage budgets and timelines for digital media programs. Prepare budget forecasts for future releases digital media spends. Monitor and analyze key media buy metrics (CPM, CPC, etc.), quality, and campaign performance. Establish post:buy audit and optimization efforts to ensure the integrity and efficiency of the media plans. Interface with Amazon teams to evaluate incremental or cooperative media opportunities. Work closely with Amazon video merchandising team (AV), Amazon Ad Exchange (AAX) and other internal partners to leverage, obtain, value and measure media and merchandising opportunities that can be integrated into Amazon Studios film releases. Interface directly with sites, platforms, MCNA?s etc to develop new advertising programs and secure premium media. Seek and evaluate new media opportunities Monitor, analyze and report competitive digital marketing and media campaigns 7+ years relevant professional experience in digital media planning, buying, and/or advertising production management. In:depth understanding of digital media principles, planning and buying functions for the US. Solid entertainment industry knowledge and contacts in feature films. Demonstrated strong negotiation skills. Strong knowledge of digital media research, trafficking, tracking and reporting processes, techniques and technologies. Ability to juggle multiple priorities and excel in a lean work environment. Major media agency or studio experience managing large scale theatrical releases.
• Location: San Fernando Valley
• Post ID: 115663723 sanfernandovalley